DLF Cyberhub
About Project
At DLF Cyberhub taking responsibility for launching and continuous implementation of India’s first integrated Food & Entertainment Destination. Uniquely designed Spaces, World-class design and structural ambiance with roof top terrace, amphitheater, exhibit area and media room allow for stimulating entertainment options add extra zings to everything.
Our Role
- Launch Marketing Strategy
- Social Media
- Public Relations
- Influencer Marketing
- Online & Offline Ads
- Google Ads
- Retailer Communications
- B-2-B Relationships
International Hospitality or Restaurant Brands in a curated F&B Mall with 2M average monthly visitors. Food is no longer an accompaniment to shopping, it is becoming a footfall generator in itself. I always believed that the habits of people are changing, from eating out once or twice a month they’ve probably moved to as much as twice a week.
The concept of CyberHub is an amalgamation of location, catchment, footfall generators and income level of the population — in short, the perfect mix of office and residential establishments. Some of the large F&B formats that share the space today include pubs, microbreweries, bistros, cafes, wine bars, and dhabas, amongst others.
The Centre of Attraction and Attention DLF CyberHub is strategically located on the main artery that connects Gurgaon to Delhi, the National Highway 8. It is surrounded by areas teeming with the young and the affluent, searching for new experiences. The Social Media Handles have a following of over 300K
Retailer Communications
• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums
• Develop understand and communicate relevant retail trends to centre management – areas to include sales and footfall forecasting & reporting and general issue’s
• Develop individual marketing campaigns for retailers as required
Online Marketing
• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.
• Manage and develop the e-newsletters from the website as required
• Incorporate online activities with offline marketing promotions
Guest Communications
• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards, and general guest services literature
• Management of the Gift Card program and any loyalty card programs that are implemented
Consumer PR
Day-to-day responsibility for all consumer PR, liaison with the PR agency, head office PR, and Corporate Communications team as well as other stakeholders
Internal Communications
Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.
B-2-B Relationships
• Work closely with all agencies to develop yearly media plans and ensure timely and top-class implementation of all marketing communications
• Develop and manage relationships with retailers, head office, suppliers, and retained agencies – ensuring cost efficiencies and brand guardianship is achieved at all times
Marketing Plan
Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.
Develop and implement ATL and BTL marketing campaigns, Brand strategies to achieve sales targets from creative brief through to analysis and recommendations
- Budget management of campaigns in line with the overall marketing budget
- ROI analysis is required on each promotion and fed back to business
Few More Projects
Ready to Grow Your Business?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.