Ladurée
Ladurée
Ladurée French pronunciation: [la. dy. ʁe]), is a French manufacturer and retailer of high-end pastries and candy, established in 1862. It is one of the world’s best-known sellers of the double-decker macaron, 15,000 of which are sold every day.
About Project
Laduree Paris, renowned for its luxury French bakery and sweets, has recently appointed me as the Marketing department for its India launch. The company was looking for an experienced professional who can lead the marketing efforts and execute a successful launch strategy.
Our Role
- Launch Strategy
- Social Media
- Public Relations
- Influencer Marketing
- Online & Offline Ads
- Google Ads
- Sales for Diwali Hampers
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- Develop a sales strategy to increase the sales of Diwali Hampers
- Create marketing collaterals that highlight the unique features and benefits of Diwali Hampers
- Develop partnerships with local businesses and organizations to expand the reach of the brand
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- Develop a comprehensive launch strategy that aligns with Laduree Paris’s brand image and values
- Conduct market research to understand the local audience and their preferences
- Create a detailed timeline with clear milestones to track the progress of the launch plan
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- Develop a media relations strategy to secure coverage in top-tier publications
- Create press releases, media kits, and other communication materials to share with the media
- Develop relationships with journalists and media outlets to increase the likelihood of coverage
Website Development
- Develop a website that reflects Laduree Paris’s brand identity and values
- Ensure that the website is user-friendly and optimized for SEO
- Implement analytics tools to track website performance and user behavior
Offline Ads
- Develop a targeted advertising strategy that includes online and offline channels
- Create compelling ad copy and visuals that resonate with the local audience
- Track and analyze ad performance to optimize campaigns
Social Media
- Develop and implement a robust social media strategy that can help to increase brand awareness and engagement
- Create engaging content for social media platforms like Facebook, Instagram, Twitter, and LinkedIn
- Build relationships with key influencers and bloggers to amplify the brand’s reach
Google Ads
- Develop and execute a Google Ads strategy to increase website traffic and generate leads
- Conduct keyword research to identify relevant keywords that can drive traffic and conversions
- Monitor and optimize campaigns to improve ad performance and ROI
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